Why more brands are ditching logos on social media graphics

Scroll through Instagram or LinkedIn these days and you might notice something interesting: many brands aren’t putting their logo on every single graphic.

Not long ago, it was standard practice. Every post had to be branded up with a watermark or logo in the corner. Now, more and more businesses are stepping back.

So, what’s driving this shift?

It feels less like an ad

Today’s audiences are savvy. The moment they see a logo slapped on a post, their guard goes up. Content that looks organic and authentic is far more likely to stop the scroll and get shared.

It signals confidence

Strong brands trust their style to do the heavy lifting. They know that consistent colours, fonts and messaging are enough for people to recognise them.

It puts value first

Instead of leading with “look at us”, brands are focusing on “here’s something valuable for you”. It’s a softer, more relationship-driven approach.

So, should you skip the logo too?

It depends. If you’re still building brand recognition, your logo can be helpful. But overloading every graphic with your badge might actually hold you back.

Focus on keeping your visuals unmistakably you – through colours, typography, tone and layout. That way, people will start to recognise your posts even without seeing your logo.

Modern branding isn’t about plastering your logo everywhere. It’s about creating a style that people instantly connect with your business – logo or not.